COVID-19, the economic shutdown, and the Anti-racism movement are challenging Black businesses in unique ways. Blacks and Latinos are dying from COVID-19 at higher rates than their White counterparts; and are exposed more at work. The killing of George Floyd has launched an anti-racism movement. Small and minority-owned businesses have been hit hard by the shutdown. As businesses begin to re-open, how are these issues affecting Black franchisees and their workforce? A solution requires a collaborative approach including corporate leaders, local stakeholders, and industry associations need to play a role in helping minority franchisees to survive the pandemic and ultimately to thrive.
ATTENDEES WILL WALK AWAY WITH:
- A framework for business owners on having a healthy, direct, and solutions-focused dialog about race, racism, and COVID-19.
- Understanding from franchisees on how these developments have impacted their operation and community.
- Issue related best practices and policy changes to address business needs.
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